|
Mr. Sub, originally called Mr. Submarine before the 1990s, is a chain of 304 submarine sandwich shops〔("MTY Food swallows Mr. Submarine", theglobeandmail.com, August 18, 2011 )〕 in Canada. The first store was opened in 1968 in Toronto's Yorkville neighbourhood, which was then known for its "hippie" culture. ==History== While it was originally the only major retailer of submarine sandwiches in Canada, meant to be a substitute for American chains such as Subway and Quiznos, it now faces stiff competition from the same said brands, surviving on its dominance of the small towns/countryside market. Mr. Sub's slogans were "Lub my Sub", then "Fresh thinking is what we are", "Taste a Canadian Tradition", " It's not a sandwich it's a Sub", followed by "There's always something good going down at Mr. Sub", to the very relaxed marketing of "Oh Canada, Oh Mr. Sub" There was speculation in 2005 that Michael Bregman, the former owner of the Second Cup coffee chain, was contemplating a purchase of the chain. Other names floated as possible suitors have included Swiss Chalet parent Cara Operations and KFC operator Priszm Canadian Income Fund. The doughnut chain Country Style was briefly interested in Mr. Sub in 2005.〔()〕 On August 18, 2011, MTY Food Group, which by then owned Country Style, announced that it would acquire Mr. Sub at the end of October 2011 for $23 million.〔 Mr. Sub should be not confused with (Mr. Subb ), a sandwich chain in Upstate New York, United States.〔http://www.mrsubb.com/locations.htm〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Mr. Sub」の詳細全文を読む スポンサード リンク
|